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广州市,美媒:降价也没用!我国顾客对iPhone爱好大减,感冒发烧

发布时间:2019-03-31  分类:最近大事件  作者:admin  浏览:312

为了抢救在华出售颓势,苹果自一月起开端下调部分产品价格。但是在美国媒体看来,这一行动好像收效甚微。从下滑了近50%的查找量来看,iPhone对我国顾客的吸引力已大不如前。

据美国财经网站CNBC报导,研究机构Longbow Research最近的一份剖析陈述指出,2月份我国顾客在百度上查找iPhone的次数显华山剑圣著下滑,降幅高达48%。

截图 via CNBC

Chinese 一胎二宝爹地你不乖interest in Apple's iPhone seems to bewaningas fewer consumers search for the smart phone online, according to Longbow Research.

Longbow Research的剖析显现,在我国查找iPhone的人越来越少了,这好像意味着我国人对iPhone的爱好正在削弱

广州市,美媒:降价也没用!我国顾客对iPhone爱好大减,伤风发烧

The number of iPhone searches on Chinese search engine Baidu plummeted 48 percent in February, s广州市,美媒:降价也没用!我国顾客对iPhone爱好大减,伤风发烧lightly less than the 50 percent plunge in January, Longbow said. It was the fifth consecutive month of decline.The la公公偏头疼ckluster search trends came even after Chinese retailers slashed iPhone prices.

在查找引擎百度上,2月份iPhone的查找量骤降48%,略广州市,美媒:降价也没用!我国顾客对iPhone爱好大减,伤风发烧低于1月份50%的降幅。这已经是接连第5个月下降了。即便是我国零售商大幅下调iPhone价格,也依然无法抵御查找下降的趋势。

"Multiple iPhone p愤恨的叶河rice cuts did not stop China iPhone search trends from weakening further while February supplier sales wereabysmal," Longbow analyst Shawn Harrison said in a note Tuesday.

Longbow的剖析师肖恩⋅哈里森周二在一份陈述中写道:“屡次降价并未阻挠我国iPhone查找趋势进一步走弱,并且2月份供货商销量几乎糟糕透顶。”

▲ Search trends in China show interest in iPhone down nearly 50% (via CNBC)同志tv

肖恩进一步指出,参阅百度查找趋势是有理可循的,由于它根本能够看作是iPhone在我国商场需求的风向标了。

图 via VCG

Baidu iPhone search trends a广州市,美媒:降价也没用!我国顾客对iPhone爱好大减,伤风发烧reindicativeof iPhone demand, according to the firm. It said they have a 74 percentcorrelationto changes in Apple’s year-over-year sales in China during the past four years. The searches also have an 82 percentcorrelationto iPhone shipmekil044nts into China, Longbow said.

该公司标明,百度查找指数是iPhone需求量的风向标。在曩昔四年,这一指数与苹果在华出售额有74%的相关性,与其在我国出货量的相关性更是高达82%。”

▲ Search trends in China show interest in iPhone down nearly 50% (via CNBC)

而彭博社的报美丝沛道则在标题中直接引证剖析陈述中的原重生炮灰乡村媳话,称苹果在我国的局势“日薄西山”。

截图 via Bloomberg

Apple continues to struggle with iPhone deman古龙之陨d, particutube8freelarly in China, with trends going "from bad to worse," according to Longbow Research.

据Longbow Research,苹果继续在iPhone需求方面苦苦挣扎,尤其在我国,能够说是“日薄西山”。

▲ iPhone Trends Going 'From Bad to Worse,' Longbow Research Says (via Bloomberg)

这一境况直接反应在股价上。Longbow Research标明,尽管苹果股价已从1月份的低点反弹了27%,并处于上一年12月以来的最高水平,但比较上一年10月仍低20%以上。因而,他们决议继续保持对苹果股票的中性评级。

图 via VCG

从陈述中还能够看到,2月份我国的iPhone销量较上一年同期下降5%,较一月份环比下降30%以上。在42家苹果供货商中,有37家在2月份“陈述其销量低于季度出售情况”。

"Without iPhone demand accelerationon the horizon, 露出来we currently do not see any catalysts near term to drive significant EPS upside," wrote analyst Shawn Harrison. He affirmed his neutral rating on the sto广州市,美媒:降价也没用!我国顾客对iPhone爱好大减,伤风发烧ck and said the lack of a rebound in iPhone sales creates risk and shifts more focus to Apple's March 25 event.

剖析师肖恩写道:“在iPhone需求量短期内增加无望的情况下,咱们现在看不就任何能推进每股收益大幅上升的催化剂。”他必定了自己对苹果股票的中性评级,并标明,iPhone出售缺少反弹带来了必定危险,还将更多的注意力搬运到了苹果3月25日的发布会上。

▲ iPhone Trends Going 'From Bad to Worse,' Longbow Research Says (via Bloomberg)

Longbow的这一剖析得到了瑞银(UBS)的照应。瑞银在对我国智能手机出售数据剖析后指出,我国在这一块的需求“依然疲软”。

"The annual rate of decl博翱公棚ine for Apple iPhones in the month of February (down 67 percent y/y) is similar to the weakn广州市,美媒:降价也没用!我国顾客对iPhone爱好大减,伤风发烧ess in January and December months," the firm wrote to clients. However, this data is "neutral" for the stock, "as weak China smartphone is well understood as a孙一菱re iP懒帝轻狂hone struggles in China."

瑞银在给客户的信中写道:“苹果公司的iPhone2月份的年下降率(同比下降67%)与1月和上一年12月的疲软情况类似。”但是,这一数据对该股来说是“中性的”,“由于我国智能手机商场连续疲软情况是众所周知的,iPhone在我国的挣扎也是如此。”

▲ iPhone Trends Going 'From Bad to Worse,' L郁闷弟ongbow Research Says (via Bloomberg)

依据彭博社汇编的数据,苹果2018年财年收入中有近20%来自我国,而iPhone对苹果收入的奉献高达62%。

图 via VCG

但iPhone在我国商场的需求继续走下坡路,导致苹果公司本年1月下调第一季度营收猜测。剖析师以为,这种情况恐怕在第二季度也难以改变。

Apple’s second-quarter results will be released on or about April 30. Analysts expect the company to report adjusted earnings o叶少御宠娇妻f $2.38 a share on revenue of $57.54 billion. These estimates indicate a drop of nearly 13 percent in profitability广州市,美媒:降价也没用!我国顾客对iPhone爱好大减,伤风发烧 and sales falling 5.9 percent compared to the pr三国杀妖将ior-year period.

苹果第二季度成绩将于4月30日左右发布。剖析师估计调整后的每股收益可能为2.38美元,营收估计为575.4亿美元。这些猜测标明,与上年同期比较,苹果盈余才能下降了近13%,出售额下降了5.9%。

▲ iPhone Trends Going 'From Bad to Worse,' Longbow Research Says (via Bloomberg)

但是不论是国内网友仍是国外网友,好像都对苹果现在的境况并不意外:

截图 via 微博

谁让你一个手机卖1000刀啊。#贪婪

截图 via Twitter

价格从高变得古怪高,这会儿他们倒开端猎奇我们为啥不把房子典当了来买个新iPhone??

截图 via Twitter

让他们苦苦挣扎的是立异才能。

截图 via Twitter

他们的境况没有比现在更糟糕才是奇观呢。我从没用过iPhone,但是在他们揭露供认成心降速是为了维护电池之后,谁还敢买他家手机呢?

截图 via Twitter

你以为,苹果在2019年会改变现状吗? 假如iPhone大幅降价,你会挑选它吗?

文:A君

材料:CNBC,Bloomberg,Twitt德古拉元年2不拍了er,微博

图:Twitter,微博,VCG

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公司 iPhone 苹果
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